JetBlue (NASDAQ: JBLU) today announced a simpler, more intuitive way for customers to shop for flights, making it easier to compare available onboard experiences and select a fare option that aligns with the customer’s preferences.
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Courtesy of JetBlue.
Rolling out in the coming days, customers will first choose from one of the airline’s four onboard experiences, Main, EvenMore®, BlueFirst™ or Mint®, which define their seating area, onboard amenities and service. Customers then will select one of up to three fare options within that experience, offering flexibility to match different travel needs and budgets.
The updated shopping experience sets the stage for the introduction of BlueFirst, JetBlue’s new domestic first-class experience, which will begin rolling out later this year. JetBlue selected the name BlueFirst to help make it instantly recognizable and understandable to customers interested in a domestic first-class experience as the airline builds awareness that it will begin offering this additional premium option.
“With the introduction of BlueFirst and our recently improved EvenMore experience, we want to make sure customers can easily find the JetBlue experiences they are looking for,” said Marty St. George, president of JetBlue. “In two simple clicks, customers will be able to book what’s right for them. First, the onboard experience, and then the fare option depending on their preferences around seat selection and refundability.”
Four Experiences. Three Fare Options.
As part of this transition, JetBlue’s Core experience will be renamed Main, aligning with terminology that is familiar to customers with a JetBlue experience they know and love at every seat.
Choose Your Experience
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Main
JetBlue’s signature onboard experience, featuring caring service, free high-speed Fly-Fi®, seatback entertainment with live TV, complimentary snacks and drinks.
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EvenMore®
JetBlue’s premium-economy experience featuring extra legroom, priority security where available, early boarding, dedicated overhead bin space and additional onboard perks.
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BlueFirst™
JetBlue’s new domestic first-class experience, starting to roll out later this year across the airline’s non-Mint aircraft and routes.
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Mint®
JetBlue’s award-winning premium experience, featuring lie-flat seating, curated dining and elevated service on select routes.
Choose Your Fare Option
Within each experience, customers choose one of up to three fare options based on the level of flexibility they want.
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Base (branded as Main Base, EvenMore Base, or BlueFirst Base)
JetBlue’s lowest available fare for customers primarily focused on price. Seat selection is not included with Base fares. Cancellations receive Travel credit, less any applicable fee.
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Standard (branded as Main, EvenMore, BlueFirst, or Mint)
JetBlue’s most popular fare option, including seat selection, no change fees and Travel credit for eligible cancellations.
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Flex (branded as Main Flex, EvenMore Flex, BlueFirst Flex, or Mint Flex)
JetBlue’s most flexible fare option, including seat selection, no change fees and a refund to the original form of payment for eligible cancellations.
*Base fares are not available in Mint.
Looking Ahead
Customers can learn more about the update to JetBlue’s fares at https://www.jetblue.com/flying-with-us/fares-simplified. The new fare options will become available in the coming days. TrueBlue Mosaics and JetBlue cardholders will continue to enjoy the same benefits. Customers who have already booked travel under JetBlue’s current fare offerings will continue to receive the benefits under the terms associated with the fare they originally purchased. More details on BlueFirst and available fares will be shared later this year.
About JetBlue
JetBlue is New York’s Hometown Airline® and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 cities throughout the United States, Latin America, the Caribbean, Canada, and Europe. For more information and the best fares, visit jetblue.com.
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