New Collaboration Strengthens Live Entertainment Programming at One of Nebraska’s Premier Venues
KEARNEY, NE, UNITED STATES, September 8, 2026 /EINPresswire.com/ — The Music Trust, a full-service talent booking, event production, and music consulting agency, is honored to announce a new strategic partnership with the Viaero Center in Kearney, Nebraska. Through this engagement, The Music Trust will serve as the venue’s official in-house talent buyer, overseeing artist booking and programming for concerts and live events.
The partnership represents an important step in the Viaero Center’s continued growth as a destination for live entertainment in Nebraska and throughout the Midwest.
By bringing The Music Trust’s talent-buying expertise directly into its programming process, the venue aims to expand the range of artists and events available to local and regional audiences while creating a more consistent, strategic approach to booking.
A STRATEGIC APPROACH TO LIVE ENTERTAINMENT
Successful talent buying involves more than identifying available performers. It requires an understanding of touring schedules, regional demand, audience preferences, venue capabilities, budgets, and the many details that determine whether an artist and venue are the right fit.
As the Viaero Center’s in-house talent buyer, The Music Trust will apply its industry knowledge and relationships to identify and pursue compelling entertainment opportunities across multiple genres.
The team will work closely with the venue to develop programming that reflects the interests of Central Nebraska audiences while helping Viaero Center compete for national touring acts, established performers, and emerging artists.
This coordinated approach is designed to support a stronger year-round entertainment calendar, streamline the booking process, and create more opportunities for artists to connect with fans in the Kearney market.
WHAT THE MUSIC TRUST BRINGS TO VIAERO CENTER
The Music Trust specializes in connecting venues, brands, and audiences through thoughtfully selected entertainment. Broader capabilities include talent booking, ongoing music programming, event production, music consulting, music licensing, music for retail stores, and custom entertainment experiences.
Through years of working with artists, agents, venues, and event partners, The Music Trust has developed a wide-reaching network and an informed perspective on changing audience interests and music trends. That combination allows its team to look beyond artist availability and consider the full experience, including:
>> How a performer fits the venue
>> Whether an event will resonate with the intended audience
>> How each booking contributes to a balanced, engaging programming calendar.
For the Viaero Center, the partnership provides dedicated talent-buying support backed by industry relationships and hands-on programming experience. For artists and their representatives, it creates a knowledgeable point of connection to a versatile Nebraska venue with an established regional audience.
“We are thrilled to partner with The Music Trust as our in-house talent buyer,” said Dave Vennetti, Owner of Viaero Center. “Their deep industry knowledge and proven track record make them the ideal partner to help us grow our entertainment offerings and continue attracting top-tier talent to our venue.”
EXPANDING ENTERTAINMENT OPTIONS FOR CENTRAL NEBRASKA
Located in Kearney, the Viaero Center serves as a regional destination for concerts, hockey, sporting events, and community experiences. Its adaptable arena configuration can accommodate more than 4,800 concert attendees, offering the flexibility to host a variety of live entertainment formats.
The partnership with The Music Trust is intended to build upon that foundation by bringing additional energy, variety, and consistency to the venue’s concert and event programming. As new opportunities are secured, audiences in Kearney and surrounding communities can look forward to an evolving lineup designed to appeal to a broad range of musical interests.
LOOKING AHEAD
The partnership is effective immediately, and The Music Trust and Viaero Center have begun working together to identify future booking opportunities. New concert and event announcements are expected in the coming months. Fans can follow Viaero Center’s official website and social media channels for upcoming event announcements and ticket information.
ABOUT VIAERO CENTER
Located in Kearney, Nebraska, the Viaero Center is a multi-purpose arena serving Central Nebraska and the surrounding region. The venue hosts concerts, Tri-City Storm hockey, sporting events, public skating, conventions, and community gatherings throughout the year.
With flexible arena seating, a concert capacity of more than 4,800 guests and 20 luxury suites, the Viaero Center can accommodate experiences ranging from major live performances and sporting events to meetings and special gatherings. The venue is located at 609 Platte Road in Kearney.
For upcoming events, tickets and venue information, visit www.kearneyevents.net.
ABOUT THE MUSIC TRUST
The Music Trust partners with venues, hospitality groups, brands, and event organizers to develop distinctive entertainment experiences through strategic talent buying and music expertise. Its capabilities include artist and entertainment booking, ongoing music programming, event production, music curation, sonic identity, sports entertainment, A/V solutions, and more.
With primary hubs in Chicago, Portland, and San Francisco and a network extending across North America, The Music Trust connects clients with entertainment ranging from DJs, local bands and emerging performers to nationally recognized talent. Its team combines industry relationships, music expertise and audience-focused strategy to simplify programming and create experiences tailored to each venue, event, and community.
Learn more at www.themusictrust.com.
Clayton de la Chapelle
The Music Trust
clayton@themusictrust.com
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