U.S. Navy Vet Helps Families With Mobility Issues Remain In Their Own Home
LIBERTYVILLE, IL, UNITED STATES, September 29, 2026 /EINPresswire.com/ — GreenLight Mobility, a home-modification franchise that keeps families together despite mobility challenges, announced today it has expanded into the northern suburbs of Chicago, signing a U.S. Navy veteran as its newest franchisee.
Entrepreneur Whitney Booth, who lives in Libertyville, purchased a GreenLight Mobility franchise to capitalize on her healthcare experience as an operations officer of a multi-practitioner medical practice, where she oversaw day-to-day operations that included vendor relationships and patient experience.
“I am passionate about serving individuals with mobility restrictions and believe deeply that every person deserves the freedom to live safely and independently in the home they love,” said Booth about the motivation behind her decision to invest in the franchise. “I want to be part of a solution that enables people to continue to lead the life they want to in a safe and supported fashion. My focus is on genuine care and making every client interaction matter.”
GreenLight offers a franchise opportunity at the intersection of healthcare, home modifications and aging-in-place solutions. Unlike traditional contracting businesses, the healthcare-centric, franchise model blends clinical insight with home modification expertise, allowing franchisees to serve a growing number of seniors and individuals with limited mobility. Assessments are performed by or under the direction of a licensed healthcare professional, such as a certified occupational therapy assistant (COTA) or a physical therapist (PT)–not a sales person.
“The GreenLight Mobility franchise model continues to attract healthcare professionals and military veterans who are committed to a high level of service, allowing more seniors to age in their own home and more disabled individuals to retain a level of independence by providing mobility and accessibility solutions,” said Oakscale Franchise Partner’s President Joshua Kovacs, who manages franchise sales for the GreenLight Mobility brand. “As a franchise sales organization (FSO), we help franchisors and franchisees realize their vision with a complete package of award-winning technology, insightful training and effective marketing support.”
GreenLight Mobility Libertyville will serve the northern Chicago suburbs, including most of Lake County, and some Cook and McHenry County communities. Other communities include Libertyville, Vernon Hills, Waukegan, Gurnee, Lake Forest, Lake Bluff, North Chicago, Wadsworth, Great Lakes, and Zion. Northwest suburbs include Mundelein, Barrington, Lake Zurich, Cary, Arlington Heights, Buffalo Grove, Wheeling, Fox River Grove, Grayslake, Island Lake, Round Lake, Wauconda, and Hoffman Estates. North Shore communities of Northbrook, Highland Park, Deerfield, Fort Sheridan, Highwood, Lincolnshire, Prospect Heights, and Glencoe.
“The northern Chicago suburbs are home to a large, established, and aging population,” Booth said. “People who have lived in their homes for decades and want nothing more than to stay in them safely. I saw an opportunity to build something here that is both a strong business and a genuine service to my neighbors. My hope is that every family in this territory who is navigating the challenges of limited mobility knows that there is a trusted, local resource ready to help them.”
Booth said there were three reasons why she decided to purchase a Greenlight Mobility franchise: “First, the mission. Helping people with mobility restrictions live safely and independently in their own homes is meaningful work. I wanted to build a business around something I believe in. Second, the model. The combination of installation services, home assessments, and equipment rental creates multiple revenue streams and real long-term relationships with clients. I love that we focus on the actual healthcare needs of the client and are not just an installation service. Third, the founders. Karen and Gregg Frank have been doing this work at a high level since 2007 and have a palpable passion for their work. That depth of experience and commitment to the mission gave me confidence that I was partnering with the right people.”
GreenLight Mobility is the brainchild of founders Gregg and Karen Frank, a licensed occupational therapist and a physical therapist, respectively. Since 2007, the couple has helped more than 10,000 families remain in their homes, despite mobility limitations. The company’s headquarters is based in Randolph, New Jersey.
7 Reasons Why U.S. Military Veterans Choose GreenLight
In addition to a protected territory, the growing franchise delivers several benefits to franchisees to support sustainable success:
Purpose Driven: GreenLight keeps families safe and together in their own home.
Diverse Revenue Streams: GreenLight franchises provide stairlifts, ramps, grab bars, bathroom modifications and equipment rentals.
High Margins: GreenLight provides existing relationships with top-tier suppliers of mobility solutions, often with negotiated pricing and manufacturer support.
Healthcare Centric: In GreenLight’s model, COTAs and/or PTs access each request, which builds trust among clients and more referrals from area healthcare organizations.
Turnkey Training, Support: GreenLight offers 10-day comprehensive onboarding and field/vendor training programs. No prior medical or construction experience is required.
Compact Warehouse Model: A 2,000-square-foot footprint supports low overhead while enabling professional client interaction and localized inventory. It also allows for more inventory to be kept on hand for fast installs.
Fast-Growing Age-In-Place Market: The market is projected to grow from 107 billion in 2025 to 176 billion in 2032, according to Fortune Business Insights. One in five Americans will be 65 or older in 2030, according to the U.S. Census Bureau.
“I have spent my career building and running operations in service-driven environments,” Booth said. “First in the Navy, then in healthcare. I have a passion for service and was looking for a business that combined my operational background with work that genuinely matters to people. GreenLight Mobility checked every box. The business model is proven, the mission is clear, and the need in my community is real and growing. When I found GreenLight Mobility, it kept coming back to me as the right fit.”
If you are a business owner and would like to connect with Whitney, you can reach her via email at WBooth@GreenLightMobility.com.
If you would like more information about the GreenLight Mobility franchise opportunity, please email Oakscale Franchise Partners.
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About GreenLight Mobility
GreenLight Mobility keeps families together in their own homes–despite life’s challenges–with home-modification services, such as stairlifts, ramps, grab bars, bathroom mods and rentals. The healthcare-centric model, which has helped more than 200 families, provides franchisees with comprehensive training, access to proprietary systems, approved product lines and national vendor relationships. For more information about GreenLight Mobility, visit our site or message us.
About Oakscale Franchise Partners
Oakscale Franchise Partners is a full-service, franchise sales organization (FSO) solution that helps franchisors and franchisees achieve their dreams. Oakscale partners with established and emerging franchisors to accelerate brand growth through development, investment and strategic support. For more information about Oakscale, visit our site.
Aimee Grau
Oakscale Franchise Partners
+1 646-760-9276
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